It’s all about the link juice!
I’m often asked how do I get my site to appear in Google, Bing and the major search engines. This is too broader question that cannot be answered in one way. However, one major boost you can give to your website is to think about links and link juice.
This of link juice as a voting system. Let’s say there’s two sites that are dedicated to homemade Italian cooking. If we know that one of these sites has 5 external sites that link to it. Let’s say the other site has just 1 link to it. A search engine will compare these sites and look at their link juice, that is the amount of links the site has going inbound to it (5 versus 1). It will almost certainly rank the site that has 5 links to it higher than the one that has just 1 link to it.